• SULFATE FREE

• PHTHALATE FREE

• DETERGENT FREE

• BIODEGRADABLE

• CRUELTY FREE

We believe in products that align with nature, not against it. New Wash is crafted with clean, nurturing ingredients that respect both your wellbeing and the environment. Free from harsh detergents, sulfates, parabens, and silicones, it represents our commitment to pure, intentional hair care.

In our pursuit of holistic hair wellness, we've thoughtfully chosen New Wash as our signature cleansing ritual. This revolutionary all-in-one solution honours your hair's natural rhythm, working in harmony with your scalp's delicate ecosystem rather than disrupting it.

Cleansing

Mentha Piperita (Peppermint) Oil, Helianthus Annuus (Sunflower) Seed Oil, Oenothera Biennis (Evening Primrose) Oil, Simmondsia Chinensis (Jojoba) Seed Oil, Aloe Barbadensis Leaf Juice

Conditioning

Stearamidopropyl Dimethylamine, Cetyl Alcohol, Glycerin, Stearyl Alcohol, Dicetyldimonium Chloride, Equisetum Arvense Extract, Behentrimonium Methosulfate

Additional Ingredients

Keratin and Hydrolyzed Keratin, Rosa Centifolia Flower Water, Menthyl Lactate, Water/Aqua/Eau

Additional Non-Key Ingredients

Gluconolactone, Panthenol, Sodium Benzoate, Lavandula Angustifolia (Lavender) Flower Extract, Urtica Dioica (Nettle) Extract, Calendula Officinalis Flower Extract5, Chamomilla Recutita (Matricaria) Flower Extract5, Isopropyl Alcohol, Citric Acid, Ceteareth-20, Trisodium HEDTA2, Calcium Gluconate2, Phenoxyethanol2, Tocopherol2, Cetearyl Alcohol, Alcohol5

Fragrance

Cananga Odorata Flower Oil, Eugenia Caryophyllus (Clove) Leaf Oil, Aniba Rosaeodora (Rosewood) Wood Oil1, Rosa Damascena Flower Oil1, Myroxylon Pereirae (Balsam Peru) Oil, Guaiacum Officinale Wood Oil1, Pelargonium Graveolens Oil1, Citronellol, Linalool, Geraniol, 1 Essential Oil in Fragrance, 2 Incidental Ingredient, 3 EU Allergen, 4 pH Adjust Ingredient, 5 Certified Organic

1. Begin with wet hair.

2. Apply New Wash generously - use the same amount you'd normally use for both shampoo and conditioner combined.

3. Starting at your scalp, layer the product through your hair. Work your way to the ends, adding more water or New Wash as needed.

4. Using our signature Massaging Scalp Brush and your fingertips, work the product into your hair and scalp with purposeful movements. Massage, scrub, repeat.

5. Allow New Wash to work its magic while you continue your shower ritual.

6. Rinse thoroughly, then rinse again. Use both your fingertips and our Signature Massaging Brush to ensure every strand is cleansed.

7. Emerge with naturally balanced, iconic hair.

Your hair's transformation begins here